Map Specifications & Publication Requirements

Reynolds Maps, Inc. Publications are produced entirely in a digital format to insure quality and consistency of reproduction. Although we appreciate the security of film and its associated proofing materials we prefer to receive ads electronically. Below are specific guidelines regarding the production of your ad that must be adhered to for Reynolds Maps, Inc. to guarantee the standard of its own production. Thank you for your cooperation.

Your insertion on a Reynolds Map, Inc. Publication can consist of 4 potential options:
 A vertical or horizontal ad consisting of 1 or more map units.
 A placement logo at your physical location on the map, including your phone number. (Includes phone number)
 Your company name in Street Index of Main Map.
 A business listing in the classified section of the publication.

This Feature Applies to Chamber Maps Only. It is not available on The Guide to Washington.

It is the responsibility of Reynolds Maps, Inc. to:

 Review all submissions.
 Converting ads to the master file.
 Making only corrections or adjustments to your ad, with prior client approval. In the event of changes Reynolds Maps Inc. is responsible for providing a proof to both client and advertiser for final approval.

If your ad has been produced contrary to the production methods prescribed below your ad will be corrected at a cost of $50.00 per hour, Reynolds Map, Inc. cannot guarantee the reproduction of improperly built digital files. No cost will be incurred without prior consent of the advertiser.

Reynolds Maps, Inc. is not responsible for:

 Proofreading any digital or furnished ad materials.
 For mistakes on ads that we have not received a final approval on by publication date.
 Ads provided on film that are incorrect in size. You will be notified immediately if your ad does not fit and given the opportunity to correct the ad if the production schedule allows. Please double check your ad size with the supplied specifications as they have changed since our last production.

The Client/Advertiser should:

 Provide all desired ad content in writing, such as: text, addresses, general  information, logo. Your salesman will be happy to take this information and include it with your contract.
 Provide a map indicating the location of your logo on the final map. Your salesman will assist you with this information.
 Proofreading your ad and map logo placement.
 Approve the final proof with signature before the deadline.

Agencies and Studios submitting files or film are responsible for:

 Production of ad and map logo placement that fulfills requirements of both your client and our production staff. Any ads that have mistakes will be given the opportunity to be corrected if the production schedule allows.
 Successful completion of the materials submitted within the designated deadline.
 Proofreading your client's ad and map logo placement.

Acceptable Software/Applications

The following guidelines for digital files are the only acceptable formats to provide materials in at this time. All files should be Macintosh compatible with the following Applications:

 All Photoshop files (3.0 or better) should be saved in a Tiff or EPS format and must be converted to CMYK. Many ads use full color photographs. In order to separate accurately, these files must be converted to a CMYK Mode. All photographs must be at the correct resolution which is 250dpi at 100% reproduction size. Oversampled graphics or images with inordinately high resolutions will be corrected at the cost of the agency.
 All Illustrator files (3.2 or better) should be saved as a 6.0 to insure stability. They should also be saved as an EPS with 8-Bit preview.
 All Freehand files (5.0 or better) should be saved as a 7.0, the parent file should be included. All EPS files from Illustrator and Freehand must be trapped within that application. Although the final production is RIP trapped, a maximum of .15 pt trap between colors is recommended in your production. When using Freehand please include the actual editable Freehand file and an exported EPS.
 For PC Designers: QuarkXpress PC and Adobe Products are acceptable. In the case of PC files: All PC files will be converted into the Macintosh format for production. It is requested that a full color proof is provided to ensure complete and thorough conversion of your ad. It is suggested that all fonts are converted to outlines to guarantee production fidelity. PC and Mac Fonts are rarely compatible.
  In all instances: Files that cannot be converted accurately will be run to film individually from their respective applications, proofed and traditionally stripped. We also request that you provide laser print separations in addition to your full color proof, to guarantee the fidelity of your ad.

Art, Images, Photos and Digital Media

All digital files should be:
 Saved in CMYK mode as either an EPS or a TIFF format.
 If Pantone spot colors are specified please convert them to their process equivalents.
 Bit Map images should be saved at the correct resolution at the correct size / proportion - i.e. 250dpi/100%. Over sampled photos will be reduced to save RIP time.
 If slides, photo negatives, and/or photo positives are sent, there will be an additional charge for scanning them.
 Please provide a self addressed envelop for us to return your media such as CD-Rom, Zip, or Jazz Drives. Materials without self addressed envelopes will be sent back FedEx 3-day service and will be billed to the consignee.

Download additional specifications as a .PDF file.